Italia Much More

by Vicky - Spirit of Italy Tours on March 19th, 2010

Last night Spirit of Italy Tours was invited to attend the Italian Government Tourist Board’s (ENIT),, presentation and dinner for travel professionals in San Jose. They introduced the latest advertising campaign, “Italia Much More”.

They noted that among Americans that travel, 60% desire to spend time in Western Europe, and of those, Italy is the number one destination at 24%. (England comes in second at 18% and France and Germany are tied for third at 16% each). The North American director of ENIT and other travel professionals that I got the chance to mingle with all complimented the originality of my Harvest Italia tour concept centered around picking olives.

The validation was extremely welcomed!

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